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You’re Probably Falling for All of Amazon Prime Day’s Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.

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Amazon’s two-day sale might seem like the deal of a lifetime. But is it, really?

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7 Steps to Grow Your Podcast Audience Faster

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It’s tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there’s much greater potential in a selective and strategic approach.

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Why Small Business Owners Should Start Their Own Blog

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Marketing on a budget remains a challenge for many small businesses. This article explains the benefits of blogging and how to create a successful business blog.

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How to Start Your First Affiliate Marketing Campaign

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A new brand, app or service needs a good affiliate marketing program to reach its goals. These five steps will help you find your target audience and even gain more customers.

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The Key to Effectively Communicating Important Messages Is All About Simplicity

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In our ‘Creative Conversations in Advertising’ series, award-winning Group Creative Director Giancarlo Rodas and Entrepreneur magazine Editor in Chief Jason Feifer discuss distilling complex ideas down to a simple message.

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How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World

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Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to automate your posting-purchase.

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7 Social Media Blunders That Are Burning Your Brand (and How to Avoid Them)

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For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts.

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Why All Entrepreneurs Need a Content Strategist For Their Business

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Content as a marketing tool has become so potent that it is now top of the list to drive business growth and revenue, but are businesses leveraging its potency to the fullest?

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How to Deliver a Serious Message Through Humor

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In our series ‘Anatomy of an Ad,’ Creative Director David Stevanov explains how humor can be a storyteller’s most effective tool.

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You Might Brush Shoulders With Gary Vaynerchuk on a Mega-Yacht at This Prestigious French Festival That’s ‘The Home of Creativity’

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Everything you need to know about the Cannes Lions Festival.

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