How product placements may soon be added to classic films

Business LIFESTYLE


Fast-forward to 2019, and the total global product placement industry, across films, TV shows and music videos, was said to be worth $20.6bn (£15bn) that year, according to a report by data analysis firm PQ Media. It is highly lucrative to get a show’s leading actor to wear a certain item of clothing, or drink a particular coffee, or drive a specific car.

https://www.bbc.co.uk/news/business-56758376,

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