Misleading advertising: consumer buys a ‘green’ product and it turns out to be a paper-covered plastic bottle
The Korean brand had to publicly apologize for not “delivering the information accurately.”
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Tag: Crisis Management
5 Tips for Crowdfunding During the Pandemic
Both Kickstarter and Indiegogo report people are continuing to support fundraising projects. Here’s how to adjust your funding strategy for the times.
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How to Survive a Crisis as an Entrepreneur
Recessions are temporary, but how you use your time now can pay off well into the future.
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3 Ways to Build a Sustainable Business automate your posting-COVID, According to Jon Taffer
Creating a strong operation for the future will require thinking ahead – and acting now.
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Looking Back and Looking Forward: The Navigation of a Crisis for a Small Business
Like any crisis, there are lessons to be learned in this pandemic.
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What Does the Crisis Mean for the Sharing Economy?
If the sharing economy cannot deal with its fundamental vulnerabilities in a moment of crisis, it could spell the end of its meteoric rise as a business model.
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4 Tips For Pivoting Your Brand in the Current Crisis
Speak to your consumers’ feelings right now.
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How to Make Every Marketing Dollar Count During a Crisis
If you stop investing, your company won’t make it through the long night.
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“Can I Ask for Payment During Coronavirus?”
Yes, but you need to craft a very compelling, very targeted pitch.
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Want to Drive More Sales Today? Offer a 30 Percent Discount.
In a survey of more than 5,000 shoppers, people said they’re open to advertising … so long as the price is cut.
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