Tag: Leadership

In a smaller organization, the owner is often the “face” of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner’s ability to grow the business and make it sustainable for the long term. …

Your impact on the perception of your organization is more significant than ever, and this is where personal branding becomes a key tool to leverage. …

My top tips for creating a unique brand that stands out amongst competitors. …

Chasing branding just for the sake of branding can backfire on us. …

Here are five areas entrepreneurs and business leaders should tackle and invest more in to fuel a reputation for being incredibly reliable, which will help you drive greater customer trust, loyalty and success. …

Business expansion is a big step with many risks and rewards, so before making the leap, answer the following questions. …

Do you minimize the worth of your brand? If you’re doing the following, you could be doing it. …

Adopting this model will help unite your customer-facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy. …

Although the consumer trust barometer is not looking good for companies at the moment, you can use this as an opportunity to make lasting relationships with them. Here’s how. …

What does it take to rise above and make an impact? Find out from the CEO of Pernod Ricard, Ann Mukherjee in this free on-demand webinar. Watch now → …