Tag: Marketing

As more marketing channels open, brands find reaching customers on all platforms increasingly difficult and costly unless they implement an effective automated marketing strategy.

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An inside look at the rapidly growing brand-partnership review site for influencers.

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Turns out size does matter. But so does intelligence.

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Crafting personalized messages is one way of forging profitable, long-lasting relationships. Check out these four actionable tips.

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Consumers are turned off by discovering you have their data when they don’t know how you got it. The big difference-maker? Consent.

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Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

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The video-sharing platform remains one of the fastest growing apps in the U.S. and the world.

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The key is proactively adapting now and forever.

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In our push to better understand the customer experience, market researchers need to be put themselves in the game too.

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The new way of buying and selling is here to stay. Don’t get left behind.

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