Big tech bets on new mascots in bid to seem more cuddly

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John Solomon, chief marketing officer at Mozilla, says: “If you think about our competition – look at a Chrome logo, look at a Safari logo, look at an Edge logo – they’re very stark, somewhat similar, somewhat cold. As a challenger brand, we want to distinguish ourselves from them.”

https://www.bbc.com/news/articles/c99l1zzp8xzo?at_medium=RSS&at_campaign=rss,

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