Ms Holubowskyj says that there’s been a shift in the consumer mindset in recent years which means we are now used to paying for products and services on a monthly basis, “It’s just the done thing now and actually for customers there is a lot of benefit particularly with technology software where updates are just bedded in with the price now.”
https://www.bbc.co.uk/news/business-65997926?at_medium=RSS&at_campaign=KARANGA,
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