Entrepreneur Franchise of the Day: Tierra Encantada

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“The best part about Tierra Encantada is that once your center is full, the waiting lists start. Children stay until they go on to kindergarten, resulting in long-term clients (and recurring revenue). The waiting lists grow to be months, then years long leaving you with little to no need to advertise and a turnkey business. The only spaces that open each year are when children ‘graduate’!” – Angel Ricardez, Franchise Operations Manager

Our mission

Tierra Encantada provides a distinguished early education experience that focuses on the growth of the whole child. As the leader in Spanish immersion early education, our high-quality bilingual education program fosters early cognitive development and teaches a respect for diversity. Our focus on the whole child extends beyond the mind and nurtures children’s expanding palates with our organic, fresh-cooked meals. We are proud to provide an active, warm, and wholesome educational environment that parents consider to be a second home for their child.

Ownership opportunities

Tierra Encantada provides franchise owners the ability to define their success. Options are available with unique business plans – and resources – for both single and multi-unit franchise owners in mind. If you already own a daycare and preschool business, we have conversion options available. Financing and investment levels (ranging from $846,558 – $1,786,725) will vary greatly depending on the market and site you choose. Our team will guide you through the process of determining whether the investment and owner lifestyle aligns with your goals and dreams.

What makes us special

Tierra Encantada provides care for children 6 weeks through 6 years of age. We have received 4 stars from Parent Aware – the highest possible – due to our high-quality Spanish immersion curriculum. We set ourselves apart from other daycares and preschools through not only our language immersion curriculum but our approach with day to day operations. From cloth diapers in our classrooms to fresh-cooked, organic food designed to expand young palates, we strive to provide a wholesome environment that parents consider to be a second home for their children.

Early education is one of the fastest growing markets

As our population continues to grow and more households have two parents in the workforce, demand for childcare continues to increase. Families in metropolitan areas already see months – if not years – long waiting lists for high-quality childcare. Tierra’s own Minneapolis locations see waiting lists well over a year long. With many markets not offering a language immersion childcare option, Tierra not only satisfies the immense demand for this growing market but will also provide parents an option they are excited about for their children. Study after study has shown that learning a second language at a young age has tremendous benefits. Children immersed in a second language have been found to have improved cognitive functioning, outscore their monolingual peers in verbal and math standardized tests, and are more empathetic in their ability to understand another’s perspective. Further, the number of families seeking organic food has increased exponentially over the past decade. Tierra Encantada is ideally positioned to address both the growing demand for childcare and the increasing awareness of the importance of organic food and language learning.

Our facility

Your Tierra Encantada Center will be designed to fit in the urban community in which it will be located. It will be at least 8,000 square feet with at least 3,000 square feet of outdoor space and will feature our branded colors and materials identified in our Construction Guide.

Centers are designed with safety in mind and feature comprehensive video surveillance, keycard access for families and staff, and fire and security systems. Your facility is fully secure, 24 hours a day, and strangers are not able to enter the building. This gives parents peace of mind, knowing that an administrative staff member steps away – someone can not just walk in to the building. The comprehensive security system monitors not only classrooms, but hallways, offices, kitchen, and outside of the building – and records footage for weeks to reference if questions ever arise.

Classrooms are designed to take advantage of natural light, large open spaces, and to ensure learning through play. Toddler, Preschool, and Pre-K classrooms feature our unique design to encourage toileting independence and aid with toilet training – a feature families love. Our indoor gyms ensure children always have active time to play throughout the day, regardless of the weather. Our outdoor playground areas feature sensory sand and water tables, and playground equipment designed to grow with children and encourage social-emotional development through cooperative play.

Unparalleled support, recession-resistant profitability

We believe a Tierra Encantada franchise is your best path to business success. You will have our experience to guide you around the pitfalls that any new business owner may encounter. Our proven system has been developed and perfected to provide you with the foundation needed to operate a successful franchise. We’ll be there to help with every aspect of starting your Tierra Encantada Center.

1. Site Development

  • ● Provide demographic data for site selection
  • ● Guidance on choosing your site
  • ● Lease negotiation tips
  • ● Assistance with zoning and permitting process
  • ● Comprehensive Construction Guide with sample layouts
  • ● Buildout support

2. Training

  • ● Comprehensive Operations Manual
  • ● Initial training
  • ● Opening training
  • ● Operations training

3. Operations

  • ● Parent and Employee Handbook templates
  • ● Licensing assistance and support
  • ● Quality assurance support and visits
  • ● Detailed instructions, lists, and comprehensive support for every aspect of starting your program from classroom supply lists to cleaning instructions, from daily task lists to budgeting guidance

4. Marketing:

  • ● Collateral for Center use (access to a central database of company-owned professional photography, videos, and marketing materials for Center-specific local advertising)
  • ● Marketing support, advice, and resources
  • ● Center-specific branded Facebook page and family community page

5. Ongoing:

  • ● Weekly branded curriculums for each age group
  • ● Monthly menus with healthy, nutritious meals designed to expand young palates
  • ● Detailed recipes to correspond with menus
  • ● Purchasing support for children’s supplies
  • ● CDA professional development training program support



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