The company also saw more growth in its cheaper, non-branded groceries versus its branded groceries. Compared with a year ago, branded items grew over 25%, while non-branded, cheaper items grew by almost 40%, indicating that consumers were turning to cheaper food as the cost of living squeezes household budgets.
https://www.bbc.co.uk/news/business-66254942?at_medium=RSS&at_campaign=KARANGA,
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