Shein: The secretive Chinese brand dressing Gen Z

Business LIFESTYLE


Its customer base, retail analyst Emily Salter says, are “quite contradictory shoppers” overall, with Gen Z more willing to buy second-hand and rent clothing, but also making up the core of fast fashion brands like Shein that have come under intense scrutiny.

https://www.bbc.co.uk/news/business-59163278?at_medium=RSS&at_campaign=KARANGA,

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