The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have formed a unique partnership that builds on their shared rich heritage while developing distinctive collaborations and furthering their vision of a more sustainable future. United by a dedication to mastery, craftsmanship, creativity, and innovation, the two world-leading brands share learnings from their respective industries, while pursuing the uncompromised excellence for which each is renowned.
The partnership initially focuses on the brands’ shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers. By 2030, The Macallan is looking to achieve carbon neutrality on The Macallan Estate, promote responsible sourcing, and cultivate a global community of artisans, as well as committing to a fully electric passenger vehicle fleet on the Estate by 2025.
By bringing together the mastery of The Macallan whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration creates immersive experiences and inspirational products that deliver timeless luxury balanced with a commitment to a more progressive world.
“The Macallan and Bentley Motors each have a rich past, and shared values of mastery, craftsmanship, creativity, and innovation,” said Igor Boyadjian, managing director at The Macallan. “Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers, and ultimately our products. A key focus of the partnership is our commitment to a more sustainable future. The breathtaking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
“Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal – to both lead our fields as we work towards a more sustainable future,” said Bentley’s chairman and chief executive, Adrian Hallmark. “We will learn from each other in the coming months and years to advance our programs together, and on the way, work on some truly extraordinary projects and products. Our brands are two that share the same ethos – the passion for exceptional quality, respect for artisanal handcraftsmanship, and now a drive towards genuine, world-leading sustainability. I’m looking forward to the adventure together.”
Established by Alexander Reid on a plateau above the River Spey in northeast Scotland in 1824, The Macallan is renowned across the globe for its extraordinary single malt whiskies. Nurtured by nature for nearly 200 years, sustainability is a constant guiding principle for the brand. Its wide-reaching sustainability strategy incorporates a range of elements, including giving back to communities; nurturing The Macallan Estate; progressive packaging; and partnering with sustainable suppliers.
Bentley Motors was founded in London in 1919 and quickly rose to fame in the world of motorsports, before carving out an unmatched position as the pinnacle of the automotive sector, able to combine luxury and performance in a unique and unrivaled way. The world’s most sought-after luxury car brand, Bentley Motors is now undergoing the biggest transformation in its 102-year history with the introduction of its ambitious Bentley 100 sustainability strategy.
The partnership delivers a wide range of projects over the coming years, including jointly-developed products from both The Macallan and Bentley, curated customer experiences, and collaborative events.
https://www.upscalelivingmag.com/the-macallan-and-bentley-motors-launch-an-extraordinary-journey/,
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