Pampering Yourself with The Best Luxury Toothpaste

How much are you willing to pay to pamper your enamel surfaces and fund caries research?

We all know how precious our teeth are but what would you consider extravagant to pay for one tube of toothpaste?

There are people out there who swear by methylxanthines and are so obsessed by plaque elimination that they won’t look at themselves in the mirror if they use “Colgate” or even “Aesop” wasabi-forward dentifrice. They can only use the world’s most expensive toothpaste, $120/ £100 Clinical Strength “Theodent” 300.

Because they know chocolate is good for your teeth.

Theodent is based at the BioInnovation Center on New Orleans’s Canal Street. Dr. Tetsuo Nakamoto of the Louisiana State University School of Dentistry and Dr. Malektaj Yazdani collaborated on research in the 1980s, analyzing the effect of caffeine on pre-natal bone growth. They isolated namely theophylline (in tea) and theobromine (found in chocolate).

University of New Orleans’ Geology and Geophysics department came on board and the team discovered that theobromine increased rather than decreased enamel crystal size. So there is a component of chocolate that actually enhances enamel strength. In the mid-2000s, at Tulane University, Dr. Arman Sadeghpour discovered theobromine produced harder enamel than a similar treatment of fluoride and, in 2007, the oral care company “Theodent” was founded, producing fluoride-alternative Theodent Classic, 300 and Theodent Kids.

The secret ingredient is “Rennou” which comprises theobromine, calcium, & phosphate. Theobromine occurs naturally in the cacao plant. The ratio of theobromine, calcium, & phosphate in our formulation is proprietary and only efficacious in a specific combination.

The first toothpaste is thought to have been made in 1825 in England by Dr. Peabody. Colgate starting selling toothpaste commercially in jars in 1873. Twenty years later, the first collapsible, squeezy toothpaste tube was introduced by Connecticut-based Dr. Washington Sheffield. In 1987 the first edible toothpaste is invented which is what we use today. The actual reason for this invention was created by NASA so that astronauts could brush their teeth without spitting into a zero-gravity abyss. Theodent toothpaste harnesses the power of cacao. Theodent’s active ingredient, Rennou, is a blend of theobromine, calcium, and phosphate in a proprietary formula designed to maximize rapid enamel remineralization. Theodent is clinically proven to remineralize tooth enamel more effectively than fluoride-based toothpaste. Theodent Toothpaste marks a true revolution in oral care, affirming that fluoride is no longer needed to maintain excellent oral health. Theodent toothpaste is more effective than fluoride toothpaste at protecting teeth and reducing enamel hypersensitivity. Theodent toothpaste harnesses the power of cacao. Theodent’s active ingredient, Rennou, is a blend of theobromine, calcium, and phosphate in a proprietary formula designed to maximize rapid enamel remineralization. Theodent is clinically proven to remineralize tooth enamel more effectively than fluoride-based toothpaste. Theodent Toothpaste marks a true revolution in oral care, affirming that fluoride is no longer needed to maintain excellent oral health. Theodent toothpaste is more effective than fluoride toothpaste at protecting teeth and reducing enamel hypersensitivity. Theodent toothpaste harnesses the power of cacao. Theodent’s active ingredient, Rennou, is a blend of theobromine, calcium, and phosphate in a proprietary formula designed to maximize rapid enamel remineralization. Theodent is clinically proven to remineralize tooth enamel more effectively than fluoride-based toothpaste. Theodent Toothpaste marks a true revolution in oral care, affirming that fluoride is no longer needed to maintain excellent oral health. Theodent toothpaste is more effective than fluoride toothpaste at protecting teeth and reducing enamel hypersensitivity. The global toothpaste industry is believed to be worth nearly $20b a year. Other luxury but far cheaper toothpaste include rock star Lenny Kravitz, Julian, and Cody Levine’s good-for-you “Twice” (created in Eleuthera, The Bahamas), “Marvis” (which goes back to 1958 and contains carnation leaves), the south of France “Le Bon” £20 per tube flavored range which includes mango, Noacalina (mint and cinnamon ) and “Une Piscine A Antibes” (licorice and mint), July 1803, and the Milan-based Ciccarelli family’s Pasta del Capitano – which has been “taking care of Italian smiles since 1905”.The Californian Cu sisters – Chrystle and Cat – produce the world’s softest, most superior, and luxurious floss, “Cocofloss”- “paradise in your smile. It has 500 “grime-grabbing” textured fibers especially designed and thoughtfully formulated to battle the 700 species of bacteria that commonly inhabit “the microbial pleasure palace” that is your mouth and reach all the places (65%of your mouth) toothbrushes can’t reach. You can choose between, amongst others, Fresh Coconut, Vanilla Bean, and Dark chocolate – “dessert turned into self-care”.